Post by account_disabled on Dec 23, 2023 22:25:26 GMT -6
We can showcase a product or a new product, involve managers, relay events, etc. Salespeople can also use it to announce special offers, for example. Another interest and not the least, video creators will have access to data such as the number of views, shares, likes or comments. We will also have information on the people who have seen the videos (positions, industries, etc.). the “top viewers” and not on the total audience. Nothing is said on this subject at present, but I doubt that this information is personalized. They are not for articles, no reason why they should be for videos. Video is also of interest for LinkedIn.
Historically, LinkedIn has always had difficulty attracting members to the platform. It's not Email Data enough to have a network with tens of millions of profiles, you still need those registered to go there (there is always a gap between the number of accounts created and the number of active users). This is the reason why LinkedIn acquired Pulse or Lynda and introduced gamification with skill endorsements. Of the 500 million registered users, less than 1/4 visits the site every month. Average usage is 2 minutes per day (compared to 30 on Snapchat and 50 on Facebook). The video had a real impact for Facebook and Snapchat. LinkedIn is hoping for the same by trying to capture the attention of visitors, to increase the time spent on the platform or the frequency of visits.
We will also have information on the people who have seen the videos (positions, industries, etc.). the “top viewers” and not on the total audience. Nothing is said on this subject at present, but I doubt that this information is personalized. They are not for articles, no reason why they should be for videos. Video is also of interest for LinkedIn. Historically, LinkedIn has always had difficulty attracting members to the platform. It's not enough to have a network with tens of millions of profiles, you still need those registered to go there (there is always a gap between the number of accounts created and the number of active users). This is the reason why LinkedIn acquired Pulse or Lynda and introduced gamification with skill endorsements.
Historically, LinkedIn has always had difficulty attracting members to the platform. It's not Email Data enough to have a network with tens of millions of profiles, you still need those registered to go there (there is always a gap between the number of accounts created and the number of active users). This is the reason why LinkedIn acquired Pulse or Lynda and introduced gamification with skill endorsements. Of the 500 million registered users, less than 1/4 visits the site every month. Average usage is 2 minutes per day (compared to 30 on Snapchat and 50 on Facebook). The video had a real impact for Facebook and Snapchat. LinkedIn is hoping for the same by trying to capture the attention of visitors, to increase the time spent on the platform or the frequency of visits.
We will also have information on the people who have seen the videos (positions, industries, etc.). the “top viewers” and not on the total audience. Nothing is said on this subject at present, but I doubt that this information is personalized. They are not for articles, no reason why they should be for videos. Video is also of interest for LinkedIn. Historically, LinkedIn has always had difficulty attracting members to the platform. It's not enough to have a network with tens of millions of profiles, you still need those registered to go there (there is always a gap between the number of accounts created and the number of active users). This is the reason why LinkedIn acquired Pulse or Lynda and introduced gamification with skill endorsements.