Post by account_disabled on Jan 21, 2024 21:40:53 GMT -6
Does it make sense to compare the Ukrainian and foreign fintech niche? I think no. Take the same “pioneer” of fintech in the USA Paypal. Or the booming newcomer Robinhood. These are real giants, and it is very difficult for startups to compete with them. This is why foreign countries take the promotion of fintech projects seriously. In Ukraine, this is also not done carelessly, but the strategies, given the huge competition abroad, will be slightly different. In this article, we will explore the specifics of overseas SEO for fintech companies. So let's begin. Foreign SEO promotion for fintech companies Features of promotion of financial companies First, let's look at the most promising marketing channels that will help promotedeveloped FinTech projects: Search engine promotion . This is the first and main thing. Many people still underestimate SEO, but it brings organic free traffic that can reduce the cost of conversion. PR _ Most fintech companies need to build public relations.
PR helps create excitement around the brand and be remembered by the audience, which is important given the high competition. Content Marketing . In the case of the financial sector, you need to use different types of text materials: employee blogs, useful articles. It’s also worth including customer reviews, training videos, and infographics in your video strategy. All this helps to adv B2B Email List ance in the FinTech field. You can also set up and launch contextual advertising and use social networks. There are a lot of tools for promotion. But you should definitely use search engine optimization. It brings high-quality traffic and at the same time provides a long-lasting effect. Get an individual website promotion strategy in your niche A personal plan for website promotion, taking into account the features and specifics of the niche, as well as a forecast for the growth of search traffic. Differences between SEO in Western markets When promoting projects abroad, it is worth taking into account the “local” optimization features. We're talking about these moments: working with semantics differs slightly .
The only reason is that there are usually few requests in Adwords. It is better to use other tools: Ahrefs, SemRush, Kwfinder, keywordtool.io, etc.; they take link building very seriously here . This is an invaluable way to increase organic traffic. If you manage to be placed on such influential sites as Inc or Forbes, you will be able to significantly increase your traffic statistics; Many different specialists have to be involved in promotion work . In addition to optimizers, you will need a link builder, a native copywriter, a crowd marketer, a PBN specialist; in the US, for example, already 46% of search sessions are local . Therefore, you need to do local SEO. You should not lose sight of the fact that promotion in the West will cost about 1.5 times more than in Ukraine. So the budget needs to be calculated carefully. Differences between SEO in Western markets How to promote a FinTech niche website abroad Promotion strategy The first step is to focus on strategy, since search engine optimization requires following a certain structure, preliminary research and gradual implementation of the plan.
PR helps create excitement around the brand and be remembered by the audience, which is important given the high competition. Content Marketing . In the case of the financial sector, you need to use different types of text materials: employee blogs, useful articles. It’s also worth including customer reviews, training videos, and infographics in your video strategy. All this helps to adv B2B Email List ance in the FinTech field. You can also set up and launch contextual advertising and use social networks. There are a lot of tools for promotion. But you should definitely use search engine optimization. It brings high-quality traffic and at the same time provides a long-lasting effect. Get an individual website promotion strategy in your niche A personal plan for website promotion, taking into account the features and specifics of the niche, as well as a forecast for the growth of search traffic. Differences between SEO in Western markets When promoting projects abroad, it is worth taking into account the “local” optimization features. We're talking about these moments: working with semantics differs slightly .
The only reason is that there are usually few requests in Adwords. It is better to use other tools: Ahrefs, SemRush, Kwfinder, keywordtool.io, etc.; they take link building very seriously here . This is an invaluable way to increase organic traffic. If you manage to be placed on such influential sites as Inc or Forbes, you will be able to significantly increase your traffic statistics; Many different specialists have to be involved in promotion work . In addition to optimizers, you will need a link builder, a native copywriter, a crowd marketer, a PBN specialist; in the US, for example, already 46% of search sessions are local . Therefore, you need to do local SEO. You should not lose sight of the fact that promotion in the West will cost about 1.5 times more than in Ukraine. So the budget needs to be calculated carefully. Differences between SEO in Western markets How to promote a FinTech niche website abroad Promotion strategy The first step is to focus on strategy, since search engine optimization requires following a certain structure, preliminary research and gradual implementation of the plan.