Post by bayezidislam on Feb 14, 2024 23:03:00 GMT -6
75% of Brands integrate second screen experience, up 7%. Overall, 75% of brand ads integrated social, mobile, hashtags, or apps in their $4m, 30 second spot (that’s $133k per second), this is up from 68% integration in 2012. This second screen promotion extends engagement to their websites and social sites, fostering a further integrated experience. Of note, Oreo was able to quickly create ads on social channels that tapped into the unexpected blackout, showing their advertising and marketing prowess, cross-screen. Expect this growth rate to only continue in 2014, as ads should cross the 80-90% integration rate.
Hashtags, presumably aimed for Twitter, dominate over Facebook. Hashtag integration Burkina Faso Email List in ads dominated the airtime, with 38% of ads including Hashtags in visual display on ads, up 31% out of a total of 64 ads. Twitter, a media-centric, network serves better for real time interactions of live events, rather than Facebook, which may spur deeper engagement through interactive media, social interactions, and applications. Brand advertisers chose to integrate Facebook URLs or Icons a mere 7% down 4% from 11% in the prior year. Facebook’s limited hashtag search restricts how brands can identify
Engage in trends beyond a specific page. We observed that Calvin Klein trended on Twitter, at US level. Niche Players Come and Go: Shazam down, Instagram Enters. The social media space is littered with startups that come and go. And while Shazam showed some promise in last years 2012 superbowl, their brand adoption rate decreased significantly. For the first time, Instagram made an entry with Oreo, and attracts thousands of followers. While Shazam fell in adoption.
Hashtags, presumably aimed for Twitter, dominate over Facebook. Hashtag integration Burkina Faso Email List in ads dominated the airtime, with 38% of ads including Hashtags in visual display on ads, up 31% out of a total of 64 ads. Twitter, a media-centric, network serves better for real time interactions of live events, rather than Facebook, which may spur deeper engagement through interactive media, social interactions, and applications. Brand advertisers chose to integrate Facebook URLs or Icons a mere 7% down 4% from 11% in the prior year. Facebook’s limited hashtag search restricts how brands can identify
Engage in trends beyond a specific page. We observed that Calvin Klein trended on Twitter, at US level. Niche Players Come and Go: Shazam down, Instagram Enters. The social media space is littered with startups that come and go. And while Shazam showed some promise in last years 2012 superbowl, their brand adoption rate decreased significantly. For the first time, Instagram made an entry with Oreo, and attracts thousands of followers. While Shazam fell in adoption.