Post by account_disabled on Feb 24, 2024 22:00:44 GMT -6
Digital tools are increasingly becoming part of our daily lives and are increasingly intuitive. This is good news. When we talk about Enterprise (therefore Business) it is not enough to know how these tools work , we must have a strategy , a long-term method and measure the results . Not having a digital marketing strategy is one of the most common mistakes. An expert is someone who has made all possible mistakes in his field. (Niels Bohr) Making mistakes is normal while working, the important thing is to recognize them and correct them. I like to see mistakes as an opportunity to learn. This is why I want to share with you what are, in my opinion, the 4 most common mistakes in digital marketing that I encounter when I come into contact with companies. Learn from the mistakes of others.
You will never live long enough to do them Chinese Europe Phone Number List all yourself (Groucho Marx ) 1 DON'T BE THERE Not being there means walking a deserted road, therefore losing the opportunity to enter into relationships with people. What does it mean to be there ? Be present and updated ( through website and social media) Be active and involve the public Building relationships over time For example, for a Seller who works in B2B, today it is essential to be present on LinkedIn with a tidy and updated profile, so as to create relationships with the contacts he is interested in ( to do Social Selling ) and interact with the target and with the people he wants to involve . 2 BE IN A HURRY “I do digital marketing actions so I get immediate and close reactions from the public” is a mistaken belief that I often encounter. To see results on social media, with ADS or other digital marketing activities, it takes time.
Rushing doesn't help! You have to experiment , warm up the audience and get them used to your content, so that they are ready to react and respond. To combat the rush, you can stop to measure the activities you are doing. I'll give you an example: if you aim to generate contacts you should first measure the visibility of the published content and the interest of the people reached. Only then will you be able to generate leads through the digital marketing strategy. So before thinking about the final result , and wanting to achieve it in the shortest time possible, you must have patience and establish the digital tools useful for measuring the progress of the activity. 3 THE WRONG POINT OF VIEW The fundamental point of view is that of your customer . Let yourself be looked at from the outside, listen and accept the observations of those outside your company, stop to understand how you are perceived by your customer. Use understandable language and a tone of voice that is close to those who read your messages, remaining faithful to your way of being. Don't be surprised if there is content that isn't as successful as you expect. Take note of what works and what doesn't and change your point of view. 4 TURNOVER ANXIETY The final objective of a digital and commercial marketing activity is certainly measured by sales : the new contacts generated thanks to digital are transformed into customers, increasing turnover. It is logical that the return on investment is measured on the turnover generated .
You will never live long enough to do them Chinese Europe Phone Number List all yourself (Groucho Marx ) 1 DON'T BE THERE Not being there means walking a deserted road, therefore losing the opportunity to enter into relationships with people. What does it mean to be there ? Be present and updated ( through website and social media) Be active and involve the public Building relationships over time For example, for a Seller who works in B2B, today it is essential to be present on LinkedIn with a tidy and updated profile, so as to create relationships with the contacts he is interested in ( to do Social Selling ) and interact with the target and with the people he wants to involve . 2 BE IN A HURRY “I do digital marketing actions so I get immediate and close reactions from the public” is a mistaken belief that I often encounter. To see results on social media, with ADS or other digital marketing activities, it takes time.
Rushing doesn't help! You have to experiment , warm up the audience and get them used to your content, so that they are ready to react and respond. To combat the rush, you can stop to measure the activities you are doing. I'll give you an example: if you aim to generate contacts you should first measure the visibility of the published content and the interest of the people reached. Only then will you be able to generate leads through the digital marketing strategy. So before thinking about the final result , and wanting to achieve it in the shortest time possible, you must have patience and establish the digital tools useful for measuring the progress of the activity. 3 THE WRONG POINT OF VIEW The fundamental point of view is that of your customer . Let yourself be looked at from the outside, listen and accept the observations of those outside your company, stop to understand how you are perceived by your customer. Use understandable language and a tone of voice that is close to those who read your messages, remaining faithful to your way of being. Don't be surprised if there is content that isn't as successful as you expect. Take note of what works and what doesn't and change your point of view. 4 TURNOVER ANXIETY The final objective of a digital and commercial marketing activity is certainly measured by sales : the new contacts generated thanks to digital are transformed into customers, increasing turnover. It is logical that the return on investment is measured on the turnover generated .