Post by account_disabled on Mar 5, 2024 4:40:47 GMT -6
Your audit will show you where you can fix your site's problems with internal linking. Your strategy will help you work on this to improve the results your website provides. Let's look at how you can achieve this. Step 1: Identify your site's hub pages Your internal linking strategy starts with creating a list of hub pages to build what are known as topic clusters. Through them you will improve your understanding of your site's architecture. Hub pages often target broad keywords with high search volumes , instead of more specific long-tail keywords that receive fewer monthly searches. They're also often the ones that drive the most valuable traffic to your business, meaning they'll typically target your top keywords with the best content.
For example, the home appliances category of eprice.it could be considered Venezuela Phone Number one of its most important pages: img-semblog It targets a generic keyword ("appliances") with a monthly search volume of 27,100 in Italy alone. Plus, as you can see from the navigation, it also functions as a top-level category page with subcategories of brands and products underneath. For the site, ranking for this search term could have huge business potential in this industry, so this is an important question. The most important pages on your site will be the ones you've optimized for your main keywords, whether they're categories, products, services, or just great examples of informative content. If a page's target keywords have value to you, you need to factor them into your internal linking strategy.
Above we highlighted the example of an e-commerce site, but we also look at other sites to help you understand how you should manage your key pages. HubSpot's "Free CRM" page: The pages of the different clubs of the Virgin Active gym: Or even this car dealership's financing page: If a page is important to your business, chances are it's important for SEO and UX too. Compile a list of your most important pages, unless you have already identified them through keyword research and developing a content strategy . Expert Tip : According to Siege Media: In this case a good test is: if you are trying to rank a page for a long tail keyword, this is not a hub page. If the page you're working on explores a very narrow topic in great depth, it's not a hub page. If the page you're working on touches on many aspects of a broad topic, it's probably a hub page. Don't fall into the trap of identifying too many hub pages because they will end up being too niche.
For example, the home appliances category of eprice.it could be considered Venezuela Phone Number one of its most important pages: img-semblog It targets a generic keyword ("appliances") with a monthly search volume of 27,100 in Italy alone. Plus, as you can see from the navigation, it also functions as a top-level category page with subcategories of brands and products underneath. For the site, ranking for this search term could have huge business potential in this industry, so this is an important question. The most important pages on your site will be the ones you've optimized for your main keywords, whether they're categories, products, services, or just great examples of informative content. If a page's target keywords have value to you, you need to factor them into your internal linking strategy.
Above we highlighted the example of an e-commerce site, but we also look at other sites to help you understand how you should manage your key pages. HubSpot's "Free CRM" page: The pages of the different clubs of the Virgin Active gym: Or even this car dealership's financing page: If a page is important to your business, chances are it's important for SEO and UX too. Compile a list of your most important pages, unless you have already identified them through keyword research and developing a content strategy . Expert Tip : According to Siege Media: In this case a good test is: if you are trying to rank a page for a long tail keyword, this is not a hub page. If the page you're working on explores a very narrow topic in great depth, it's not a hub page. If the page you're working on touches on many aspects of a broad topic, it's probably a hub page. Don't fall into the trap of identifying too many hub pages because they will end up being too niche.